When considering educational health messages on radio – I often wonder whether NGO’s would be justified to employ more provocative approaches to “shock” the listeners into paying attention…
Educational spot production for radio has traditionally followed a didactic style of delivery. These often feature a presenter, typically in a studio environment, reading a script to the audience. However, in western radio creative approaches are far more varied and can often challenge the listener preconceptions of “taste” in order to capture their attention.
